Search Engine Marketing Glossary for Word - "G"

G
G.U.I – Stands for “Graphical User Interface.” Means a visual representation of the functional code. Or, is a way for the average web user to interface with a database, program, etc.

Gateway page – See Doorway Page.

Geo-Targeting – The geographic location of the searcher. Geo-targeting allows you to specify where your ads will or won’t be shown based on the searcher’s location, enabling more localized and personalized results.