Sunday, December 7, 2008

Beginners Guide To Search Engine Optimization

Sections in this guide:

• A: What is SEO? 
o Why does my company need SEO? 
o Why do the search engines need SEO? 
o How much of this article do I need to read? 
• B: How Search Engines Operate 
o Speed Bumps and Walls 
o Measuring Popularity and Relevance 
o Information Search Engines Can Trust 
o The Anatomy of a HyperLink 
o Keywords & Queries 
o Sorting the Wheat from the Chaff 
o Paid Placement and Secondary Sources in the Results 
• C: How to Conduct Keyword Research 
o Wordtracker & Overture 
o Targeting the Right Terms 
o The "Long Tail" of Search 
o Sample Keyword Research Chart 
• D: Critical Components of Optimizing a Site 
o Accessibility 
o URLs, Titles & Meta Data 
o Search Friendly Text 
o Information Architecture 
o Canonical Issues & Duplicate Content 
• E: Building a Traffic-Worthy Site 
o Usability 
o Professional Design 
o Authoring High Quality Content 
o Link Bait 
• F: Growing a Site's Popularity 
o Community Building 
o Press Releases and Public Relations 
o Link Building Based on Competitive Analysis 
o Building Personality & Reputation 
o Highly Competitive Terms & Phrases 
• G: Conclusion: Crafting an SEO Strategy 
o Quality vs. Quantity 
o Measuring Success: Website & Ranking Metrics to Watch 
o Working with a Pro vs. Do-It-Yourself SEO 
o Where to Get Questions Answered 
• H: Links to More Information & Resources 


posted by Priyank at 12:29 AM

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